Buick Business Concept, 2009
The Buick Business Concept, a new concept vehicle designed to showcase Buick's future vision of "business class on the road".
The multi-purpose vehicle (MPV) was developed in China by the Pan Asia Technical Automotive Center (PATAC), a design and engineering joint venture between General Motors and Shanghai Automotive Industry Corporation (SAIC), with global design input.
The Buick Business Concept Vehicle captures the essence of the Buick form language in a thoroughly elegant and expressive design, with its taut surfaces, double sweep spear belt line, strong front and rear identities and dynamic presence.
Classic Influences in Modern Design
According to Cao Min, PATAC Concept Car Chief Designer, the design team set out to create a modern global design for Buick, yet include a subtle Chinese essence and influence. To achieve this balance, they sought to draw from their heritage outside the automotive industry - from classic shapes to arts and ancient relics.
The Buick Business Concept Vehicle's dynamic exterior surfaces and "yin and yang" interior tones are drawn from diverse inspirations including the 2008 Buick Riviera concept car, Chinese artifacts and modern electronic icons. The vehicle, inside and out, communicates an orderly elegance that transcends cultural boundaries and conveys the tranquility and power of Buick.
The Exterior Design - A Sense of Presence and Buick Essence
To establish their design direction, PATAC designers took the global Buick design vocabulary of sculpturally beautiful and dynamic forms established by the Riviera concept car and successfully extended it to a tall, one-box architecture.
The Buick Business Concept Vehicle develops the Buick form language further and incorporates elements of Chinese culture and artistic influences into the details. It takes the Buick design treatment to a new level of sophisticated boldness.
The Power sliding doors with no B-pillar were selected for their ability to showcase an expansive view of the interior and ease of entrance and egress.
The Buick Business Concept Vehicle sits on 20-inch, 9-spoke forged aluminum wheels, with a polished mirror finish, and low-profile tires. The outside mirrors incorporate turn signals with the huiwen motif.
The Interior Design - Functionality and Soothing Serenity
Serenity and advanced functionality come to mind when entering the vehicle. The use of deep burgundy suede and subtle creams, representing earth and wood themes, are conveyed through high-quality leather bucket seats, plush vehicle carpet and a luxurious padded steering wheel. Completing the tranquil feel is a roof comprised of two full-length sunroofs that offer a celestial connection for occupants.
The Interior trim and features befitting Buick prestige abound such as a power central console with a deployable tablet for writing or to hold a laptop computer. The console can be moved up and down the two rows of rear seats. The second row of power captain's chairs slide on hidden rails and swivel 225 degrees, enabling them to be adjusted to an infinite combination of orientations. Traditional huiwen patterns are embroidered onto the seats and seat backs, bringing harmony to the entire design theme.